Video Performance Report
Meta Reels & Video Ads
Nebula Tech
Nov 1 - Nov 30, 2023
Key Metrics Overview
Cost Per View (3s)
$0.02
Efficiency Metric
View Rate
36.0%
3s Views / Impressions
ThruPlay Cost
$0.07
Cost per 15s/Finish
Total Spend
$850
Total 3s Views
45k
ThruPlays
12k
Audience Retention Funnel
Impressions
100%
3s Views
36%
ThruPlays
9.6%
Retention Rate: 26% of 3s viewers watched to completion/15s.
Performance Insights
Creative Strategy & Next Steps
Observation:
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Plan:
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Generated via Meta Video Ads Reporting Tool